Fonts

Today, I'm working ahead to get final details squared away for our film's opening credits - specifically, font selection. I have to admit, I thought that choosing a font might seem like a minor detail compared to scripting, shooting, or editing. However, font selection is harder than I had anticipated. I realize that our choice will significantly impact our film's overall look and feel.

That is why horror films often use jagged, fonts that look creepy, unpredictable or down-right gruesome in some way.

Romance movies, on the other hand, typically use more elegant fonts that trigger feelings of warmth or love.

I've never really paid much attention to fonts, but now it feels like a whole new world has opened up to me. After researching college-type fonts, I immediately recognized them as classic college-type fonts like these:

1. Octin College Regular (free)

2. Collegiate Heavy Outline (free)

3. UNIVERSAL-COLLEGE (free)

This realization made me understand that, even if we're not consciously aware of fonts, we still recognize them, and form impressions based on what they look like.

Now back to how this all relates to our film. Our project is a coming-of-age story about two soon-to-be college students. To emphasize our theme, I wanted to explore fonts that had a collegiate aesthetic (this is my younger sister’s favorite word). A great example of this is Yale University. They use a font named "Yale," designed by Matthew Carter.

I researched the University of Miami and found out that it uses the "Frutiger" font for everything related to its branding. This font was created by Adrian Frutiger and it is known for it’s readability. Given our plot, using Frutiger or a similar font seems like a logical choice.​

Now, I have to figure out how to actually use this font. I understand that I just have to download and install it and that it will then become accessible across different software. I am hoping it is that straightforward.

If you would like access to the fonts I used above feel free to check out the following sites:
Horror:
https://elements.envato.com/fonts/horror+movie?adposition=&gad_source=1&gclid=Cj0KCQiAoJC-BhCSARIsAPhdfSjwvtqCeOb2Kjro1F4AXC71zr373-m1w66WsxPSWtwAvaKzVa1ikg8aArsqEALw_wcB

Romance:
https://elements.envato.com/cremona-bold-minimal-font-P37PDS2

College (General Examples):
https://prepresstoolkit.com/25-free-college-fonts/?srsltid=AfmBOooc2qm1Cn1JEbGKpFhRR6FDeio0NXmpCupFoJp2psobm6T7o480

Yale Font:
https://yaleidentity.yale.edu/core-identity-elements/yale-typefaces

Frutiger:
https://en.wikipedia.org/wiki/Frutiger_(typeface)#:~:text=Frutiger%20is%20a%20sans%2Dserif,Swiss%20type%20designer%20Adrian%20Frutiger.